If you're planning to send a direct mail campaign to your patients, you should first ensure that you follow the HIPAA guidelines. These guidelines govern how healthcare organizations must handle patient health data. Failing to adhere to these standards can result in hefty fines. The good news is that it's easy to remain HIPAA compliant.
There are five basic rules that you must comply with. They are the following:
The mailpiece needs to be clean, uncluttered, and appealing. It also must include privacy protection. It should be clear and free from personal information, such as social security numbers or identifying medical information.
The letter should be certified, which is a proven means of tracking delivery. It is also a safe way to send private health information.
There are many companies that offer HIPAA-compliant mailing services. The best ones will have advanced automation and address verification. They will also help you develop an effective mail campaign.
You should also be aware that standard mail isn't an option when sending a letter with PHI. This includes information such as a patient's name, diagnosis, and license number. This is why you need to use a healthcare direct mail service to keep your letters HIPAA-compliant.
There are also several different sub-rules that you need to be aware of. For example, you should never send an envelope that's translucent. This will allow people to see the contents if they hold the envelope up to light.
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